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Healthcare2025
Dra. Vanessa Menezes
A warm, trustworthy identity for a child psychiatrist.
Overview
Dra. Vanessa Menezes is a child psychiatrist whose brand has to speak to both worried parents and the children in her care.
The challenge
The identity had to reassure parents with authority and seriousness, without losing the lightness that connects with children and teenagers.
Our solution
We explored curved, organic forms that bring care, closeness and emotional comfort. The palette and typography reinforce medical authority, serenity and sophistication, for a presence that feels professional and deeply human.
The work
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