Branding & Visual Identity Studio
We craft strategic visual identities for brands that want to be taken seriously — built on real strategy, told with real story, and designed down to the last detail.
Sound familiar?
If any of these hits home, it's rarely a talent problem. It's a brand problem — and that's fixable.
“My Instagram isn't generating sales.”
Usually because your identity and communication aren't aligned with what your audience actually needs.
“My audience doesn't recognize my brand.”
Inconsistent or barely-strategic identities never stick in people's minds.
“Without paid traffic I can't sell anything.”
When a brand has no strong positioning, you spend more to convert every single client.
“My competitors look more professional.”
Often it isn't about the service being better — it's about how the brand is perceived.
What we do
From a focused diagnosis to full branding. Every package is strategy-first and shaped to where your brand is right now.
A strategic audit of the five essential pillars of your brand on Instagram — so your profile works as a real business tool, not just a feed.
A fast, clear, direct plan that aligns your communication with your business goals — so you stop guessing what to post.
A strong, consistent digital presence without you having to create content — ideal for a busy routine that still wants strategy.
A distinctive visual system for your content, built to make your brand stand out and become a reference in your niche.
Exclusive, personalized mentorship to elevate your positioning and turn followers into clients.
The complete process to turn your brand into a memorable experience — aligning visual identity, verbal identity and positioning.
Didn't find the exact fit? We build fully custom strategic solutions, combining whatever your brand actually needs.
How we work
Eight steps across three phases — Strategy, Identity and Communication. No guesswork, no loose ends.
One-on-one conversations to understand the business, its people and its ambitions from the inside.
Collaborative sessions to align positioning, audience, value and direction.
Market, competition and reference study to find the real space your brand can own.
Everything consolidated into a clear strategic foundation for the identity to stand on.
Purpose, values, story and key message — the core that guides every decision.
The single idea your brand should own in the mind of your audience.
The visual concept and system: symbol, palette, typography and graphic language.
A professional brandbook so the brand stays consistent across every touchpoint, forever.
Selected work
A look at recent identities — for clinics, studios, trades and local businesses that decided to be taken seriously.
Why it works
A brand isn't a logo. It's a system — and when these five move together, people notice, trust, and buy.
Your logo, palette and typography, consistent across every touchpoint — the foundation of recognition and professionalism.
How your brand speaks shapes how it's perceived. An authentic tone of voice creates connection and brings your audience closer.
A strong identity means nothing if it's applied poorly. The digital world demands strategy, frequency and clear positioning.
Tell the story behind your work — your origins, inspirations and purpose — to build a real emotional connection with clients.
Every interaction counts. From your site to a DM, everything should reinforce your brand and move people to act.
The Studio
I'm Gabriel Lima, founder of Céos Design. I build brands for people who put everything into what they do — tattoo artists, clinics, studios, local businesses — and deserve to be seen as seriously as they take their craft.
Céos isn't about a pretty logo. It's strategy first: who you are, who you're for, and why it matters. Then identity — visual and verbal — and finally communication that actually connects and converts.
Your brand deserves to be seen. And I'm always one message away.
Let's talk
Where you are, where you want to go, and what's in the way. We'll come back with how we'd approach it — no pressure, always one message away.
